Articona, Bechtle.

Naming. Branding. Identity. Print. Concept. Design. Packaging.

Bechtle is the leading IT supplier for both the business market and the public sector. From notebook to workplace. From printer cable to multifunctional. And from server to Dynamic Datacenter. You can find over 70,000 products from more than 380 manufacturers online. Brand independent, so you can be sure that you get the best solution.

With a turnover of 2.83 billion euros (in 2015), 70 locations in 14 countries and more than 7000 employees, Bechtle can rightly be called a multinational company.

Articona is Bechtle’s newest brand. Their own brand of IT accessories and supplies. Future-proo,. cost-efficient, reliable and with high availability. A preferred alternative to OEM products.

We have developed the logo and the visual language. A colorful logo, widely applicable, modern, high-end, fast and advanced. Simple but effective, reflecting Articona’s brand positioning: high quality at an entry-level price.

Articona, the clever choice!