Branding. Identity. Print. Concept. Design.
Aubel Coenen Slapen is a Limburg family business that has been around for almost 100 years. Founded in 1919 by Jan van Aubel and Marie Coenen, now with the 4th generation and the company is still growing. The company is well known in the Limburg region for beds and box springs from the best brands, a guarantee for sleeping comfort for years to come. Recently we have completely renewed the logo, the house style and communication tools. A drastic change. From A and C Sleep to Aubel Coenen.
Modern, fresh, professional, strong, timeless and comfortable. Red as signal color and gray-blue as a stable base color. The round, shapes stand for confidence and comfort. The pillow-shaped A and C overlap to symbolize cooperation. Collaboration between the two family names Aubel and Coenen, but also You and We, Man and Woman. The names will now be written out in full. That gives the company a legacy. So that Aubel Coenen can go on for another 100 years …