Branding. Concept, Copy. Digital. Identity. Marketing. Packaging. Print.

GODUTO, finest travel delights. A new brand we created for AA Bakeries International. A brand with a premium look for the to-go market. Quality, international and true to the craft in a non-classical way. The logo had to be widely applicable to a large range of products and various communication tools, increasing the recognisability of the products, despite their diversity.

After an intensive process, we developed the name, the logo, the payoff, quotes, the brand positioning and strategy, the brand story, packaging and the website. An online style guide combines all elements and serves as a “Holy Grail” for everything related to GODUTO, including downloads of logos, images and communication tools.

Short copy was developed supporting packaging and advertising tools.

We designed various icons for specials, tastes and allergy labels.

We developed numerous packaging designs for a wide range of products.

A password protected, web based, style guide contains all the relevant information about Goduto. Including downloadable visual elements, the brand story, brand definition and marketing strategy.