Keltan KSA.

Digital. Branding. Concept. Design. Marketing.

ARLANXEO is a world-leading synthetic elastomers company established in April 2016 as a joint venture of LANXESS and Saudi Aramco. ARLANXEO and Saudi Aramco signed an agreement giving ARLANXEO exclusive rights to market and sell Saudi Aramco’s share of EPDM produced in its Petro Rabigh joint venture plant. These EPDM elastomers join ARLANXEO’s existing Keltan® brand family and carry the extension KSA indicating production in the Kingdom of Saudi Arabia.

ARLANXEO asked us to create a new visual language, website and introduction movie for Keltan® KSA. We created a responsive, interactive, user-friendly, multilingual website with to-the-point content that reflects the core values of the Keltan® KSA brand – Global, efficient and innovative. The visual language contains colourful, birds-eye-view photography supported by clear, fresh and bold icons to highlight Keltan® KSA USP’s. The movie was used as a short introduction to trigger people to visit the website.

The building blocks reflect the core values of the Keltan KSA brand – Global, efficient and innovative.

We design and develop simultaneously where we combine all elements.

We make sure the site is fully responsive and optimized for search engines.

A custom designed FAQ section tells you all about Keltan KSA.

The website is also fully functional in Chinese.

To launch the website we made a short movie explaining what Keltan KSA is all about.

“RS has translated our positioning into a workable creative concept with an authentic and recognizable style. They let you look at things from another perspective”

Blanche Janssen, brand manager ARLANXEO